Client: McDonald's
Date: 11-2018
Project: I had the honor of working with McDonald's to bring this singular pop-up experience to life in downtown Chicago. The McCafé Sustainable Coffee Journey was an educational walk through a heated geodesic dome staged to look and feel like a tropical coffee plantation. I designed and created original hand-lettered chalkboards to tell the story of the coffee industry's impact on our climate, and how McDonald's is investing in tools to help farmers grow coffee more sustainably and offset the impact of climate change. In collaboration with Engage Resonate, with art direction by Golin.
