Client: Minute Maid
Date: 12-2016
Project: I created original chalkboard designs for this Minute Maid holiday campaign "Letters from the Heart", which was all about helping kids say thank you to their parents.
Inside the pop up shop at Old Orchard Shopping Center, kids could grab an orange juice, sit down, and write a letter to their parents expressing their gratitude. Then the letters were packaged up like a gift to be delivered.
A documentary-style commercial was also filmed on the set as part of the brand’s #doingood campaign.
