I am a seasoned graphic and visual designer with over 14 years of experience creating B2C visuals with a user-centered approach. My creative career has been multifaceted and has defined a broad skillset. 

After a fine art education in Painting, I developed a passion for commercial art and marketing while working as a Sign Artist for Trader Joe's. This experience propelled me into a freelance career helping countless companies bring their brands to life through custom artwork collaborations.

I have worked alongside construction crews to execute large-scale hand painted murals in corporate and hospitality spaces. I have collaborated with art directors and creative teams to develop retail store signage and print collateral. I have consulted with restaurant owners to develop menus and update branding. I have contributed hand lettering and illustration to national advertising campaigns and marketing projects. 

Since joining the agency world in 2021, I have played a key role in elevating branding and establishing design systems for ecommerce and consumer packaged goods companies. I thrive on the challenge of distilling complex ideas into concise, appealing, and engaging visuals. My work has led to increased brand awareness, higher conversion rates, and enhanced customer engagement.