Client: Rojo Gusano
Date: 2019
Role: Branding identity and menu redesign for an upscale Mexican restaurant in Chicago, IL. The client's goal was to better reflect their elevated cuisine and sophisticated ambiance. Menu copy was simplified and condensed, and dark colors and modern fonts provided a more luxe aesthetic.
Original menu
Client: Beefeater London
Date: 2018
Role: Menu design for liquor brand promotional event, planned and hosted by Legacy Marketing in Chicago, IL.
Client: Hewn Bakery
Date: 2022
Role: Chalkboard menu redesign for bakery in Evanston, IL.
Client was struggling with how to let customers know which breads were available for purchase, as the bread selection varied day to day. I developed a magnetic signage system with individual bread signs that can be switched out as needed.
For the coffee menu, I created a more digestible layout with an editable price menu template that the client can change as needed.
Client: Levy Restaurant Group
Date: 2017 - Present
Role: Chalkboard menu redesign for several bars and food service areas throughout the United Center. I provide ongoing seasonal updates.
