Email Design | Petsense
CLIENT: Petsense by Tractor Supply
DATE: 2024 - 2025
ROLE: As the in-house Digital Graphic Designer for a national pet supply retailer, I collaborated with a copywriter and marketing strategist to design compelling marketing graphics for use across multiple digital channels.
Email design was a key function of my role. I designed 3x weekly promotional emails, creating effective layouts within brand guidelines while implementing best practices for accessibility and mobile-optimization.
I also redesigned the brand email header and footer, created new customer automation journeys, and implemented modular systems to make the design process more efficient.
Over my one year tenure, the company saw a measurable increase in customer engagement and revenue, including email open rate increase from10% to 30%, click through rate increase from 0.2% to 2%, and incremental sales boosts of as much as 35% with each promotional campaign.
CRM PLATFORM: Adobe Campaign
DESIGN TOOLS: Adobe Illustrator, Adobe Photoshop
