Email Design | Petsense
CLIENT: Petsense by Tractor Supply
DATE: 2024 - 2025
ROLE: A key member of an in-house creative team for a national pet supply retailer, I designed compelling marketing graphics for use across multiple digital channels.
Email design was a key function of my role. In collaboration with a copywriter and marketing strategist, I designed 3x weekly promotional emails, creating effective layouts within brand guidelines while implementing best practices for accessibility and mobile-optimization.
I also updated the email header and footer, and implemented templates and modular systems to make the design process more efficient.
Over my one year tenure, the company saw a measurable increase in customer engagement and revenue, including email open rate10%>30%, CTR 0.2%>2%, and sales boost of as much as 35% incrementally with each promotional campaign.
CRM PLATFORM: Adobe Campaign
DESIGN TOOLS: Adobe Illustrator, Adobe Photoshop
